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Signage in Shopping Mall

Signage in Shopping Mall, Mumbai
by
Deepak Singh
IDC, IIT Bombay

A shopping mall, shopping centre or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area – a modern, indoor version of the traditional marketplace. Signage is any kind of visual graphics created to display information to a particular audience. This is typically manifested in the form of way finding information in places such as streets or inside/outside of buildings. In these pictures I am trying to cover the Signage’s to display the basic and essential information for a particular building (Shopping mall).
 

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