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 Expo PDi
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 Introduction
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 Course Contents
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 Who will benefit?
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 Registration
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 Contact details
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3 Day Workshop:
'Exposure to Product Design and Innovation'

23rd - 25th September 2010 from 9.30am - 5.30 pm
at IDC, IIT Bombay


 Introduction:

Good design practice effectively applied, results in innovative, meaningful, ergonomic and appropriate products. In addition, it can result in a highly marketable product with a lasting brand value. This principle has been demonstrated many times by design conscious firms. When logic of good design is practiced and implemented, products capture and sustain consumer demand in a competitive market place.

With the change in economic scenario and opening up of indian economy, competition is from all over the world. Introducing new and innovative products is essential. The products have to be designed to suit the users needs. The products need to be friendly, affordable, appropriate, ecologically sound, and visually pleasing and in addition suited for the competitive global marketplace.

The course Expo ID is a refresher course on the essentials of Innovative Product Design and Development. The course will inform the participants about the overall aspects of Industrial Design including Need Finding, Design Methodology, Innovation and Problem Solving, Product Graphics, Interaction Design, Product Ergonomics, Product Aesthetics, etc.

The course is scheduled to have lecture and discussion sessions in the morning followed by workshops on Product Design related creative problem solving sessions in the afternoon.

Design Workshop: hands-on sessions
The participants will work on a specific Product Design project, with expert guidance from faculty members. These design solutions will be presented at the end of the session and discussed with faculty members from IDC.


 Course Contents /Lectures:

The following are the list of topics and speakers during the workshop:

Product Innovation
Prof. B K Chakravarthy

What is Design and Innovation?
Prof. K Munshi

Aesthetics of Product Detailing and Innovation
Prof. V P Bapat

Product Graphics, Communication Graphics and Identity
Prof. Ravi Poovaiah

Product Interaction Design - theory and applications
Prof. Ravi Poovaiah

Product development as part of Corporate Strategy - ideas to products
Prof. Athavankar

Product Semantics
Prof. Athavankar

Product and Expressive Typography
Prof. G V Sreekumar

Workshop sessions:
Workshop on Creative Expressions and Identity
Prof. Ravi Poovaiah

Workshop on Human Centric Product Innovation
Prof. Nishant Sharma

Workshop on Design Methods for Out-of-the-box-thinking
Prof. Ravi Poovaiah and Dr. Ajanta Sen

Faculty
Prof. U A Athavankar
Prof. B K Chakravarthy
Prof. K Munshi
Prof. Ravi Poovaiah
Prof. Ramachandran
Prof. Nishant Sharma
Prof. G V Sreekumar
Dr. Ajanta Sen

 Who will benefit?

The workshop is meant for all professionals involved in the design and the production of products in the industry, design consultancy services and marketing of products. This would include designers, engineers and others involved with Product Design, Product Development, Product Planning, Product Marketing, Production Engineering, Tool design, Product Graphic design, Interface Design and Product Styling.

Organisations would particularly benefit from the workshop by sending in a team of professionals to learn collectively from lectures, case studies, new methods and techniques and the theoretical aspects of design principles.



 Registration:

The early bird course fee for the workshop is Rs. 12,000. For participants from Educational Institutions, the fee is Rs. 6,000. This includes course material, lunch and refreshments for three days.
Do register early as the number of participants are limited.

Participants can send a demand draft / cheque payable to
"Registrar, IIT Bombay (CEP Account)" along with the following details to

Professor Ravi Poovaiah
ExpoPDI Workshop Coordinator
IDC IIT Bombay
Powai Mumbai- 400 076
Phone:022 2576 7820

Please send the following details along with the registration fees:

Name:

Designation:

Organisation:

Address:


Phone:
Fax:
E-mail:

Do you need accommodation?

Limited accommodation is available at the IIT guest house (Rs 500 per day on twin sharing) on a first come first serve basis.


 Contact details:

If you have any queries, please contact:
seminar[at]idc.iitb.ac.in  

Chetan Bhuj
ExpoPDi Workshop,
Industrial Design Centre
IIT Bombay
Powai Mumbai- 400 076, India

Phone:  091-22-2576 7820, 091-22-2576 4815
Fax :     091-22-2576 7803, 091-22-2572 3480

Directions to IIT Campus: Click here


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