3 Day Workshop:
'Exposure to Product Design and Innovation'

25th - 27th August 2016 from 9.30am - 5.30
at IDC, IIT Bombay


 Introduction:

Good design practice effectively applied, results in innovative, meaningful, ergonomic and appropriate products. In addition, it can result in a highly marketable product with a lasting brand value. This principle has been demonstrated many times by design conscious firms. When logic of good design is practiced and implemented, products capture and sustain consumer demand in a competitive market place.

With the change in economic scenario and opening up of indian economy, competition is from all over the world. Introducing new and innovative products is essential. The products have to be designed to suit the users needs. The products need to be friendly, affordable, appropriate, ecologically sound, and visually pleasing and in addition suited for the competitive global marketplace.

The course Expo ID is a refresher course on the essentials of Innovative Product Design and Development. The course will inform the participants about the overall aspects of Industrial Design including Need Finding, Design Methodology, Innovation and Problem Solving, Product Graphics, Interaction Design, Product Ergonomics, Product Aesthetics, etc.

The course is scheduled to have lecture and discussion sessions in the morning followed by workshops on Product Design related creative problem solving sessions in the afternoon.

Design Workshop: hands-on sessions
The participants will work on a specific Product Design project, with expert guidance from faculty members. These design solutions will be presented at the end of the session and discussed with faculty members from IDC.


 Course Contents /Lectures:

The following are the list of topics during the workshop:

Product Innovation with Case Studies

Design and Innovation

Aesthetics of Product Detailing and Innovation

Product Communications and Innovation

Design for Innovative Interactions - IxD theory and applications

Product development as part of Corporate Strategy - ideas to products

Product Semantics

Typography, Expressions and Creativity


Workshop sessions:
Workshop on Human Centric Product Innovation

Workshop on Product Forms and Variations

Workshop on Design Methods for Out-of-the-box-thinking


Faculty/Speakers
Prof. U A Athavankar
Proif. V P Bapat
Prof. B K Chakravarthy
Prof. K Munshi
Prof. Ravi Poovaiah
Prof. Nishant Sharma
Prof. G V Sreekumar
Dr. Ajanta Sen


 Who will benefit?

The workshop is meant for all professionals involved in the design and the production of products in the industry, design consultancy services and marketing of products. This would include designers, engineers and others involved with Product Design, Product Development, Product Planning, Product Marketing, Production Engineering, Tool design, Product Graphic design, Interface Design and Product Styling.

Organisations would particularly benefit from the workshop by sending in a team of professionals to learn collectively from lectures, case studies, new methods and techniques and the theoretical aspects of design principles.

 Registration:

The registration fee for the 3 day workshop rates are as follows:

This includes course material, lunch and refreshments for three days. Do register early as the number of participants are limited.

Cancellation Policy:
All cancellation should be made in writing and sent to
seminaridc@gmail.com/idcevents@idc.iitb.ac.in
Cancellation Request Refund Amount:
Before 30 days of Expo-PDi Workshop 2016: 75%
Before 29 to 15 days of Expo-PDi Workshop 2016: 50%
Within 14 days of Expo-PDi Workshop 2016: No Refund

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 Contact details: