3 Day Workshop: (canceled)
'Design of Identity, Signage and Wayfinding Systems'

16th - 18th October 2014 from 9.30am - 5.30 pm at IDC, IIT Bombay


 Introduction:

Identity Design, Signage Design and Wayfinding Design play an important role in communicating, directing, informing and for the proper display of services and products. Developments in new technology and processes in the recent years have thrown open alternatives that make these applications increasingly more economically viable as well as aesthetic.

This workshop on identity, signage and Wayfinding design intends to throw light on these issues. With examples of the potentials and the actual applications of these technologies and processes, we expect to be able to demonstrate how signages can now be made more durable and their development time (the product-to-market run) shrunk.

The workshop (with its daily lectures, discussions and hands-on training) will have three major components:

(i) sessions outlining the issues of identity, sign communication, symbol design, information structuring, directional navigation and Wayfinding design across the decades - to allow the participants a brief grounding of the theoretical aspect of signages.

(ii) and each day's lectures and discussions on these subjects culminating with the experts and the participants working on an actual design problem.

Design Workshop: hands-on sessions
Participants will form groups and work on a specific Communication Design project, with expert guidance from faculty members. On the last day of the workshop, these design solutions will be presented and discussed with faculty members from IDC.


 Course Contents /Lectures:

The following are the list of topics during the workshop:

1st Day:
- Communication Design and Identity
- Typography for Identity and Signage Systems
- Design of Maps
- Case Study - Corporate Identity Design Programmes
- Afternoon Workshop - Design of Corporate Identity and Signages

2nd Day:
- Design of Graphic Symbols
- Information Structuring
- Corporate Communications and Signages
- Case Study – Directional Signage and Wayfinding Systems
- Afternoon Workshop - Design of Directional Signage and Wayfinding System – Part 1

3rd Day:
- Environmental Design
- Materials and Process
- Aesthetics of Signage Systems
- Human Factors in Signage Systems
- Afternoon Workshop - Design of Directional Signage and Wayfinding System – Part 2

Faculty/Speakers
Prof. Mandar Rane
Prof. N Sadhu
Prof. Bapat
Prof. Ravi Poovaiah
Prof. G V Sreekumar
Dr. Ajanta Sen
Dr. Girish Dalvi


 Who will benefit?

The workshop is meant for all professionals involved in the design, production and implementation of signages. This will include graphic designers, product designers, architects, interior designers, engineers, housekeeping and manufacturers of signages. In short, the workshop should be of particular interest to those from the advertising industry, building industry, print industry, hospitality industry, retail industry, manufacturing industry and firms pursuing industrial design and architecture.

Institutions teaching architecture and design as well as students and artists will also find the workshop as a useful refresher course. Organisations would particularly benefit from the workshop by sending in a team of professionals to learn collectively from real life case studies, new techniques and tips and the theoretical aspects of design principles.

 Registration:

The early bird course fee for the 3day workshop is Rs. 15,000. For participants from Educational Institutions, the fee is Rs. 7500. This includes course material, lunch and refreshments for three days. Do register early as the number of participants are limited.

Participants can send a demand draft payable to
"Registrar, IIT Bombay (CEP Account)" along with the following details to

Professor Ravi Poovaiah
Design of Signage Systems Workshop Coordinator
IDC IIT Bombay, Powai
Mumbai- 400 076
Phone:022 2576 7820

Please Click here to register.........  (canceled)

Do you need accommodation?

Limited accommodation is available at the IIT guest house (Rs 1500 per day per person on twin sharing basis) on a first come first serve basis.


 Contact details:

If you have any queries, please contact:
seminar[at]idc.iitb.ac.in  
seminaridc[at]gmail.com  

Chetan Bhuj
(Mob No: +919769577540)
Design of Signage Systems Workshop,
Industrial Design Centre
IIT Bombay
Powai Mumbai- 400 076, India

Phone:  091-22-2576 7820, 091-22-2576 4815
Fax :     091-22-2576 7803, 091-22-2572 3480



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