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Professor, IDC, IIT Bombay


- Committed to education and research on design and design-related consulting for over 30 years.
- Interested in the role of mental imagery and visualization in the design process and early creative thinking.
- Other research interests include product semantics and concept of identity. - Prefers a cognitive and theoretical approach to these subjects
- Written many papers on product semantics and communication, and role of mental in design process as well as design education.

Fields of expertise:
Teaching, Research and Practice in the following areas
- Product Design,
- Metal Imagery and Visualisation,
- Communication Theory,
- Design Process and Methods,
- Product Planning,
- Product Semantics
- Design and Culture.


Publications...
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