The age of new media and rapid growth of technology has brought about an observable transformation of contemporary discourse especially in the mediums of storytelling and narrative structures.

In a world dominated by visuals, the author, the artist, the filmmaker, and the designer are being compelled to produce newer forms of the narrative to meet the demands of a growing audience who want novelty in everything they consume. It has been argued by many theorists that the study of the narrative is largely tackled on two fronts;