Hemruchi

IN M.Des

Hemruchi Shah
Gmail-ID:
hemruchi
+91 9869282644

BFA, Applied Arts,
Mumbai

Address : 11-12, Kailash Niketan, 322 L D Ruparel Marg, Malabar Hill, Mumbai 400006

Interests: HCI, Interface Design, Sustainability, Human Factors, Visual Design, Design Strategy

RESUME

Organizer for Chronic Patients
Guide: Prof. Anirudha Joshi

The dramatic increase in chronic conditions has led to the demand of a creative action that facilitates the stakeholders of the healthcare sector. Factors like infrastructural improvements, growing literacy rate and resultant increase in the standard of living and higher purchasing power have opened the route to a healthcare access at one’s door step. The patient has now become the focal point. Innovative methods are incorporated by healthcare providers to assist the patient in making his life more comfortable.

MedCare is developed to store, update and manage the medical and clinical records of chronic patients and to assist the healthcare providers in their clinical analysis.

Marketing practices in the Indian Pharma Industry
Dr. Devdutta Pattanaik, Ernst & Young, Bombay

India is a 'branded generic' pharma market. A given molecule is available at various price points and marketed under different brand names. Hence it becomes necessary to analyse brand positioning strategies adopted and challenges faced by marketing and sales people across the industry.

During my internship I observed the marketing trends and practices and studied the Pharma-Market Dynamics by mapping strategies for application or facing challenges. It involved studying the various stakeholders of the industry and understanding their mindsets and thereby coming up with solutions that would enable ease of communication from one stakeholder to another with the help of technology

Learning Aid for children in Rural areas
Guide: Prof. Ravi Poovaiah

The schools in rural India are a contrast to the ones in the city. The situation is even worse in micro – interiors. They lack basic amenities such as the school building, good quality teaching aids and games. There is a high teacher student ratio in some cases, makes even worse a situation for the students. Old techniques of teaching like text book learning and use of few charts and maps as visual reference still exist.

My aim was to design an interactive learning aid for children of such areas where by they can have a rich learning experience and at the same time make an attempt to solve a few of their problems.