Paridhi Gupta :: Visual Communication :: IDC

VC M.Des

Paridhi Gupta
Gmail-ID:
circumferencegupta
+91 9920851005

B.Des., Fashion & Lifestyle accessory Design NIFT, Bangalore

Address :C-703, G.E. Gardens, LBS road, Kanjur Marg (W), MUMBAI - 400 078

Interests: Visual merchandising, Embedded Interaction Design, Game design

RESUME

Design awareness aid for high school students in India
Guide: Prof. Ravi Poovaiah

My project aims at giving exposure about the world of design to high school students and their parents & teachers through two diverse mediums. Increased design awareness would gradually boost the design sector on the longer run by producing better designers and a more literate consumer market.

GAME: “Role Playing” will help students have a better understanding about the profession through various activities which they perform, while the element of fun is kept alive. SECTION in NEWSPAPER: “Seeing is believing” A fortnight section called “design zone” can formally communicate various aspects about design.

Summer Internship: Turtle Media, HongKong

Area of work was Web design, Corporate identity, Print media. Introduction to web design: An opportunity to design web sketches for international clients. Understanding the technicalities, limitations and information architecture.

Corporate Identity for "Infact Manufacturing Solutions, Hong Kong" for stationary & web. Folder design for a brand named "Purple, Hong Kong" for social and corporate events During my tenure, I developed an understanding of the design process in the corporate world, handling International clients, meeting deadlines and teamwork.

Understanding The Essence of Tea in Chinese Culture Guide: Prof. Mandar Rane,
Co-Guide: Dr. Xiangyang Xin, School of Design, PolyU-Hong Kong

For thousands of years, cha or tea has played an important role in the social and cultural fabric of life of people around the world. Throughout history, Tea and China have been synonymous for its flavor, aroma, health benefits, fine dining, aesthetic purity and ongoing cultural traditions.

Today, tea continues to be one of the world's most popular beverages with a consumption of 5 million cups per day worldwide. My objective is to communicate to this global audience, the true meaning of cha or tea in Chinese culture and lifestyle.